Proximity Blue | Proximity Bluetooth Marketing

PROXIMITY BLUETOOTH MARKETING : Are you looking to reach the ideal customer at the optimal time of engagement? Proximity Blue leverages Bluetooth technology to transmit your marketing message to consumers using Bluetooth-enabled phones. Our servers can transmit everything from video and audio files to ringtones and mobile coupons.

Bluetooth technology is successful because of geofencing. Geofencing, or a "geofence", is a virtual perimeter on a geographic area using a location-based service, so that when a Bluetooth device enters or exits the area a notification can be generated. Experts predict the term "geofence" will become a buzz word and a major tool in every marketer's arsenal. That's because it allows marketers to get personal with their customers anytime and anywhere. And as consumers demand relevant news and information based on their surroundings, Bluetooth is sure to be an essential part of the multichannel marketing strategy. We specialize in location-based campaigns that can be conducted at sporting events and shopping centers, when consumers are at the height of engagement. Leveraging our very own Bluetooth servers, our team can customize your Bluetooth-enabled content as needed.

How does this Technology Work?
The Proximity Bluetooth server is placed in the area of choice and configured utilizing our Patent-Pending Proximity Blue Zone software. A consumer is then typically engaged by traditional forms of advertising, such as signage, to activate their Bluetooth on their mobile phone. Then the consumer is asked for permission to receive content from your company. If the consumer willingly says yes the content is sent to his / her mobile phone. The Proximity Blue server can be configured to transmit various campaigns and each one could be scheduled separately.

Here are some examples of where Proximity Bluetooth Marketing can be used:

Airports

Auto Sales

Banks

Bars

Billboards

Bus Shelter Posters

Campuses

Concerts

Convention Centers

Hospitals

Hotels

Kiosks

Medical Plazas

Movie Theaters

Nightclubs

Public Spaces

Resorts

Restaurants

Retail Locations

Shopping Malls

Sports Arenas

Subway Stations

Technical Schools

Theaters

Tradeshows

Universities and Colleges

What Content can be Sent?

As new devices are introduced into the market, the list of content types that could be sent increases. Content sent to people's mobile devices is not lost or instantly thrown away like traditional marketing materials. Below is a list of some of the files the Proximity Blue Zone software can currently handle.

Text files

Image files

Barcodes/Coupons

Audio Files

Ringtone Files

Video Files

Java Applications

Games

vCalendar / vCard