Proximity Blue | Proximity Bluetooth Marketing

Proximity Bluetooth Marketing : Proximity Bluetooth marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary Bluetooth enabled devices to do so. Bluetooth technology has achieved global acceptance and become standard in most devices such that any Bluetooth enabled device can connect to devices within a designated proximity.

How does this Technology Work?
The Proximity Bluetooth server is placed in the area of choice and configured utilizing our Patent-Pending Proximity Blue Zone software. A consumer is then typically engaged by traditional forms of advertising, such as signage, to activate their Bluetooth on their mobile phone. Then the consumer is asked for permission to receive content from your company. If the consumer willingly says yes the content is sent to his / her mobile phone. The Proximity Blue server can be configured to transmit various campaigns and each one could be scheduled separately.

Here are some examples of where Proximity Bluetooth Marketing can be used:

Airports

Auto Sales

Banks

Bars

Billboards

Bus Shelter Posters

Campuses

Concerts

Convention Centers

Hospitals

Hotels

Kiosks

Medical Plazas

Movie Theaters

Nightclubs

Public Spaces

Resorts

Restaurants

Retail Locations

Shopping Malls

Sports Arenas

Subway Stations

Technical Schools

Theaters

Tradeshows

Universities and Colleges

What Content can be Sent?

As new devices are introduced into the market, the list of content types that could be sent increases. Content sent to people's mobile devices is not lost or instantly thrown away like traditional marketing materials. Below is a list of some of the files the Proximity Blue Zone software can currently handle.

Text files

Image files

Barcodes/Coupons

Audio Files

Ringtone Files

Video Files

Java Applications

Games

vCalendar / vCard