What is Proximity Blue?
Proximity Blue is a full service Mobile Solutions & Marketing Agency based out of New York City. We combine a variety of mobile and interactive technologies to create optimal solutions for any industry or campaign. Our specialties include Mobile App and Mobile Site Development, Bluetooth Proximity Marketing, SMS, interactive displays, and many other technology solutions.
What is Proximity Bluetooth Marketing?
Proximity Bluetooth marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.
Are there any charges associated with receiving content?
No, there is no charge to receive content. In fact, mobile devices don’t even have to have a data plan or active connection to any network.
Is this a form of SPAM?
No, it is not SPAM as it complies with the Digital Privacy Directive and is certified by the Legal Counsel to Institute of Practitioners in Advertising.
How safe is the Bluetooth signal?
Bluetooth uses 2.4 GHz to 2.48 GHz microwave radio frequency. Its maximum Power output is 1mW for Class 3 devices and 2.5 mW for Class 2 devices, much lower level than cell phones, and 100 mW for Class 1 devices, which is on the same level as cell phones. Accordingly, Class 2 and 3 Bluetooth devices are considered less of a potential hazard than cell phones, and Class 1 may be comparable to that of cell phones, which are of little concern. Because its frequency is very low, it doesn't interfere with any other equipment.
How does the Proximity Blue server work?
The Proximity Bluetooth server is placed in the area of choice and configured utilizing the user-friendly Proximity Blue Zone software. A consumer is then typically engaged by traditional forms of advertising, such as signage, to activate their Bluetooth on their mobile phone. Then the consumer is asked for permission to receive content from your company. If the consumer willingly says yes the content is sent to his / her mobile phone. The Proximity Blue server can be configured to transmit various campaigns and each one could be scheduled separately.
What type of files can be sent?
Content can be anything from Animations, Audio such as Ringtones or Songs, Video clips such as Movie Trailers, Still images such as Discount Coupons, Wallpapers, Java Applications, Mobile Games, and Text Files. We recommend using files which are supported by most brands of phones. We also provide optimization services for converting your content to be mobile ready.
What is the range of the Proximity Blue server?
As Bluetooth currently has Class1 and Class 2 type of antennas available which offers a range of 100 meters (328 feet) and 10 meters (32 feet) respectively. Our software allows those managing campaigns to set the range depending on their target audience or venue.
Can I send multiple files?
Yes, it is possible to send multiple files one after another or on scheduled basis. It is also possible to send a unique file to each mobile device.
Is there a virus threat to my phone with content?
Unlike the internet, the content is always obtained from a consumer’s local and reliable source.
What is provided in a purchased package?
Our Bluetooth Marketing solution, called Proximity Blue, consists of licensed software and compact sized hardware along with Bluetooth dongles. We also include cables for networking your unit and a free personalized sign to engage the customer. All of our units come in a comfortable and light carrying case.
Is it Portable?
Yes, the units can be deployed to any location such as an Indoor/ outdoor events, Sport Stadiums, Train stations, Airports, Conference Halls, Exhibition Centers, Malls, etc as our server weighs less than 500g. Use the carrying case to transport the entire system.