The dawning of a new decade will signal a significant change in the way companies communicate with their customers. In 2010 and beyond, marketers will increasingly embrace digital advertising channels like mobile versus traditional mediums in order to deliver highly relevant messages to specific locations at specific times. Recognizing the seismic shift in the way users consume content, Proximity Blue was founded to help Fortune 1000 advertisers wirelessly reach targeted customers through a diverse array of interactive solutions at the optimal time of engagement.