MALL MARKETING:
Proximity Blue has established the first-of-its-kind Proximity Mobile Marketing Network at Malls (mall marketing) and other High-Traffic areas. This Proximity Mall Marketing network enables advertisers and merchants to deliver special offers and promotions via Bluetooth and Mobile Web to patrons' mobile devices in the mall of the advertiser's choice. Blue Zones have been established that includes other forms of advertising, letting consumers know that this is now available. This advertising content can be branded for an exclusive campaign or can utilize our standard Blue Zone design for shared zones.
MALL MARKETING :
When consumers enter our Blue Zones in these malls, they get a message asking if they would like to receive a download from the mall or the participating advertiser. The consumer has the option of either opting in or declining the promotion. Blue zones have been carefully placed to be in the area of the mall that sees most consumer traffic, such as food courts and main lobby areas. Each of our participating malls sees, on average, a million people a month, which gives the advertiser huge exposure using this new technology. Proximity Blue provides additional features to this mobile marketing network, giving its advertisers, exposure on the mobile web portal and detailed campaign reports. Another great aspect of using this technology, is that it's FREE to the mobile users, unlike wireless carrier-based offers.
Mobile Marketing Network. Mall Marketing. - Proximity Blue